Delivered in partnership with Europe’s most experienced shopping-centre casting operators and premium retail destinations
The Hollywood Casting Tour is made possible through strategic partnerships with industry leaders in retail operations, shopping centre management, and commercial partnerships. Together, we deliver a world-class casting platform across Europe’s premier retail destinations. .
EMA Worldstage is a recognised leader in large-scale shopping mall castings and live public activations across Germany and neighbouring European markets.
Widely regarded as the go-to operator for shopping-centre based castings, EMA has built a strong reputation for delivering high-volume, professionally managed talent searches inside premium retail environments.
Responsibilities:
•Production, operation and delivery of the Hollywood Casting Tour
•Professional management of all casting activities
•Coordination across 50+ shopping mall locations
The Hollywood Casting Tour takes place inside shopping centres operated by ECE Marketplaces, Europe’s largest and most established shopping-centre owner and operator.
ECE operates premium retail destinations across Germany, Austria and Switzerland, providing the perfect venues for high-impact brand engagement.
Their centres are known for:
✓High daily footfall
✓Strong consumer dwell time
✓Professionally managed, brand-safe environments
Sponsorship and advertising opportunities connected to the Hollywood Casting Tour are managed by the DIM Group, the exclusive commercial partner appointed by the tour organisers.
DIM Publishing Group are specialists in sponsorship acquisition and brand monetisation across live events, retail environments, sport and entertainment.
This ensures:
•Clear category management
•Strategic brand alignment
•Consistent standards across all locations
•Professional partnership management
Combined decades of experience in retail activations, shopping centre operations, and commercial partnerships
Exclusive access to Europe's highest-footfall shopping centres in prime locations across three countries
Coordinated execution across all touchpoints ensures consistent, high-quality brand experiences
Core Market
50+ premium shopping mall locations across major German cities
Extended Reach
Selected premium retail destinations in key Austrian markets
Extended Reach
Strategically chosen shopping centres in Swiss markets
Discover how the Hollywood Casting Tour can deliver unprecedented brand engagement across Europe’s premier retail destinations
