A national casting tour delivered inside Europe’s highest-footfall shopping centres.
Taking place across 50 major shopping centres in Germany, with additional locations in Austria and Switzerland.
EMA Worldstage is a recognised leader in large-scale shopping mall castings and live public activations across Germany and neighbouring European markets. Widely regarded as the go-to operator for shopping-centre based castings.
Europe’s largest and most established shopping-centre owner and operator. ECE operates premium retail destinations known for high daily footfall, strong consumer dwell time, and professionally managed, brand-safe environments.
Exclusive commercial partner managing all sponsorship and advertising opportunities. Ensures clear category management, brand alignment, and consistent standards across all locations.
in Germany
Ever-engaging panel selections
Entering paid installations
An exclusive opportunity for a single brand to align with the Hollywood Casting Tour at national level, benefiting from prominent association across all tour locations and communications.
Every registered casting participant receives a lanyard as part of their participation. The lanyard also provides digital access via QR code to partner content and offers, creating a direct and measurable engagement channel with over 100,000 participants.
Branded goody bags distributed to participants, offering high-visibility product placement and physical brand take-away within the mall environment.
Advertising displayed across multiple digital screens positioned around the casting area, delivering repeated exposure to both participants and surrounding mall visitors.
