Brand Opportunities

High-Impact Brand Integration Across Germany’s Leading Shopping Malls

The Hollywood Casting Tour offers brands multiple ways to integrate directly into a live, high-footfall environment where consumers are engaged, motivated, and receptive to brand interaction.

All opportunities are designed to deliver visibility, participation, data capture, and measurable engagement across the full tour footprint.

All opportunities are available on a Price on Application (POA) basis and are tailored to align with brand objectives, category relevance and tour locations.

Brand Opportunities

Tour Title Partnership

An exclusive opportunity for a single brand to align with the Hollywood Casting Tour at national level, benefiting from prominent association across all tour locations and communications.

✓ National brand alignment with the Hollywood Casting Tour

✓ Prominent on-site branding across all tour locations

✓ Association with creativity, aspiration, and entertainment

✓ Extended reach across Germany, with selected locations in Austria & Switzerland

Official Lanyard Partner

Every registered casting participant receives a lanyard as part of their participation. The lanyard also provides digital access via QR code to partner content and offers, creating a direct and measurable engagement channel with over 100,000 participants.

✓ QR-code access via official attendee lanyards

✓ Direct access to 100,000 registered participants

✓ Digital delivery removes print waste and enables tracking

✓ Ideal for retail, FMCG, telecoms, fitness, beauty & lifestyle brands

Official Goody Bag Partner

Branded goody bags distributed to participants, offering high-visibility product placement and physical brand take-away within the mall environment.

✓ Goody bags, lanyards, and keepsake items

✓ Long-lasting brand exposure beyond the event day

✓ Physical reminder of participation and brand association

Digital Voucher & Offer Access

Brands can feature exclusive digital offers accessed by participants via QR code, enabling controlled distribution of promotions and post-event consumer engagement.

✓ QR-code access via official attendee lanyards

✓ Digital delivery removes print waste and enables tracking

✓ Ideal for retail, FMCG, telecoms, fitness, beauty & lifestyle brands

On-Site Digital Screen Advertising

Advertising displayed across multiple digital screens positioned around the casting area, delivering repeated exposure to both participants and surrounding mall visitors.

✓ Branded content displayed on LED screens within casting zones

✓ High dwell-time visibility during auditions and peak mall traffic

✓ Ideal for campaign messaging, launches, or call-to-action offers

Experiential & In-Store Activations

Opportunities for brands to activate directly within the shopping centre environment, subject to venue approval, allowing hands-on engagement with consumers during the tour period.

✓ In-mall brand activations before, during, or after casting days

✓ Product sampling, demonstrations, sign-ups, or experiential zones

✓ Strong alignment with retail conversion and store traffic

Why Partner With Us

Measurable Results

Data capture and engagement tracking across all activations

Targeted Reach

Access to engaged participants and premium mall audiences

Point of Purchase

Brand exposure in high-conversion retail environments

High Impact

Extended dwell time and memorable brand experiences

Ready to Explore Partnership Opportunities?

All opportunities are tailored to your brand objectives and category relevance