A professionally managed live casting platform operating across Europe’s premier shopping destinations
The Hollywood Casting Tour brings the excitement of professional film and television casting directly into high-footfall retail environments, creating an accessible pathway for emerging talent while delivering unprecedented brand engagement opportunities.
The tour transforms leading shopping malls into live casting destinations, creating a high-energy intersection between entertainment, ambition, and measurable brand engagement at scale.
The Hollywood Casting Tour supports the casting process for an upcoming international feature film project led by acclaimed two-time Emmy Award winner Vincent de Paul.
Vincent de Paul is an American actor, producer and model known for his memorable roles in major Hollywood productions including:
• Hairspray
• Hitch
• Poseidon
• The West Wing
• Frasier
• Six Feet Under
The tour provides structured, live casting access across major European retail destinations, allowing emerging talent to be identified in high-footfall environments while delivering meaningful audience engagement opportunities for commercial partners.
EMA and Networx TV oversee the creative direction and casting outcomes, ensuring the process aligns with professional film and television standards.
The tour operates as a structured, multi-location casting initiative inside shopping centres operated by ECE Marketplaces. Participants register in advance, attend scheduled casting sessions, and engage with the live audition experience in a professional, brand-safe environment.
The format creates natural audience engagement, with casting activity visible to general mall traffic, generating curiosity, participation and extended dwell time around the activation zone.
in Germany
Ever-engaging panel selections
Entering paid installations
With over 50 locations confirmed across Germany, Austria and Switzerland, the Hollywood Casting Tour represents one of the largest retail-integrated entertainment platforms in Europe.
Every location is a premium shopping destination with established footfall, strong consumer demographics, and professionally managed facilities.
Two powerful audience layers. One integrated platform.
Ambitious, highly engaged individuals actively taking part in the experience. These participants represent high-intent consumers who are motivated, receptive to brand interaction, and seeking professional opportunities.
Premium retail relevance across Germany, Austria and Switzerland
Live participation plus high footfall exposure
Proximity to retail conversion opportunities
Consent-led data capture and tracking
Association with creativity, ambition and entertainment
Experience-led interaction creates lasting impressions
